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Achim’s Razor
Weekly, on GTM effectiveness, AI adoption, and the evidence your CFO can actually check.
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Strategy
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Articles
Strategy
The Enduring Power of Brand in Ever-Changing B2B Tech
Discover why brand building grows B2B tech companies amid changing trends. Learn from Apple’s success and understand how to create a lasting brand reputation.
June 14, 2024
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4 min read
Deedy Das
Strategy
The Product-Led Growth Trap: Why B2B Tech Fails (and How to Fix It)
B2B tech product launches often fail due to prioritizing features over customer needs. Create a customer-centric product-led growth strategy that works.
June 7, 2024
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6 min read
Insight
Customer Research: The Foundation of B2B Tech Marketing Success
Marketing that misses the mark wastes time and money. Customer research is the essential building block for B2B tech success. Here’s how to do it right.
May 31, 2024
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7 min read
Avinash Kaushik, Proof Analytics, Ryan Paul Gibson
Strategy
B2B Brand Marketing: The Long-Term Play for Sustainable Growth
Move beyond short-term B2B marketing tactics. Learn how brand marketing creates sustainable growth in the tech industry. Includes Monday.com case study.
May 24, 2024
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5 min read
HubSpot, Jack Welch, sales activation
Strategy
B2B & B2C Marketing Trends: How They’re Converging (and Still Different)
B2B and B2C marketing have more in common than ever yet still retain key differences. Learn the trends and strategies that are reshaping both domains.
May 17, 2024
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3 min read
sales activation
Insight
What B2B Marketing & Product Teams Can Learn From Peter Drucker
Don't fall for the “build it and they will come” trap. Learn from Peter Drucker’s timeless wisdom on marketing & innovation for B2B tech success.
May 10, 2024
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9 min read
HubSpot, pipeline
Strategy
Build Winning B2B Sales Teams: Audience Personas for Procurement Decisions
Learn how to create a winning B2B tech brand that drives better sales conversations. Free and ungated audience persona template included.
May 3, 2024
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9 min read
Gartner, Maximizer, MQLs, budget
Execution
Stand Out in the Crowd: Building a B2B Tech Brand that Gets Noticed
Build a B2B tech brand that cuts through the noise. Learn to target ideal customers and craft a winning UVP. Content marketing tips included.
April 26, 2024
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10 min read
April Dunford, Gartner, HubSpot, Obviously Awesome, Ryan Paul Gibson
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