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Achim’s Razor

Weekly, on GTM effectiveness, AI adoption, and the evidence your CFO can actually check.

Automate the Task. Own the Decision.

Mark Stouse and Paula Skaper on why GTM teams hide behind AI. Whoever made the call still owns it, whatever the tool told them. Delegation was never abdication.

September 3, 2026

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5 min read

33Dolphins Growth Strategy, Proof CausalAI, Delaware Court of Chancery, ChatGPT

When AI Makes GTM Worse: Confident Answers, Unsettled Logic

Paula Skaper took thirty days off AI. Mark Stouse on why GTM teams all get the same answer. What actually goes wrong when AI enters go-to-market.

August 19, 2026

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6 min read

HubSpot, GenAI

Your CFO understands marketing. They just can’t check your numbers.

Bain and Google surveyed 1,400 execs: finance already understands marketing. It just can't verify your numbers. Agree the number, source, and method before you spend.

August 13, 2026

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7 min read

BELLIN, Treasury That Moves You, budget

When GTM Defends the System That Fails It

Why GTM leaders keep defending dashboards that no longer reflect reality, what that denial costs your brand, and how to get on the right side of the verdict.

August 6, 2026

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4 min read

Mark Hurd, dashboard

What I Got Wrong About GTM After 100 Articles

For 100 articles I argued GTM runs on a broken model. I ran on it too. What I had to unlearn about causation, buyer behaviour, AI, and proof.

July 30, 2026

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5 min read

ChatGPT, Gerard Pietrykiewicz, HubSpot, Kerry Cunningham, Proof Causal Advisory

Buyer Signals Aren’t Buyer Readiness

Mark Stouse and Achim Klor on why buyer signals aren’t proof of readiness — and how time lag and Finance friction hide the real cost.

July 23, 2026

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4 min read

Proof Causal Advisory

Human In The Lead. No One Else In The Loop.

Nobody's checking your AI output, whether you're independent or three levels into an org chart. Why human in the lead means building your own checks.

July 17, 2026

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5 min read

ChatGPT, Gerard Pietrykiewicz

AI Is Not Free Labor: The Cost Leaders Are Missing

Cutting headcount with AI doesn’t eliminate accountability — it concentrates it. Prove effectiveness first. The law is already there.

June 30, 2026

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4 min read

Gerard Pietrykiewicz

AI Agents Are Cheaper Than Unmanaged Work, Not People

AI agents aren’t cheap by default. They’re cheap when the work is bounded, governed, and measured by outcomes.

June 24, 2026

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5 min read

Gerard Pietrykiewicz

Your Dashboard Is Not Your Market

Dashboards show the past, not the market. Mark Stouse and Achim break down why GTM teams hide in static metrics and what causal thinking changes.

June 16, 2026

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3 min read

AI Helps Me Finish My Thinking

I have ADHD. AI didn't fix that. But it gave my scattered thinking somewhere to land. Here's how I actually use ChatGPT, Claude, and Google's tools.

June 12, 2026

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3 min read

AI Needs Human Logic. GTM Still Owns the Decision.

Gen AI can't predict GTM success. It can expose weak logic. Here's what B2B tech leaders need to hold onto before they delegate judgment to a machine.

June 3, 2026

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3 min read